Would you like your service business to stand out? What could you do to stand out and make it easier for people to choose you?
Most businesses offer a commodity. Whether it’s legal services, design services, coaching, marketing, or landscaping it’s a commodity. There’s often nothing exclusive about what you
Eeny, meeny, miny, moe which one do I choose. I don’t know. There are so many choices. People don’t need to choose you because there
The other day I was browsing around REI waiting for my wife who was trying on shoes. As I was looking at a coat the
You’ve probably noticed loud visible brands. But did the attention they got translate into anything meaningful? Did it change your life for the better? The
Trust is a biological reaction to the belief that someone has our well-being at heart. – Simon Senik Trust between people and your business is
People want meaning. They want to feel like they belong. A chance to be more than they are. To feel like they matter. To feel
As I stood there staring into the glass case I told myself I really needed it. Really? I need it or I want it? It’s
Have you ever been frustrated because you don’t feel that people get the value you can provide? As a result, are you feeling pressure because
I was taking my daughter to her Drivers Ed class, well, I guess you could say she was taking me because she was driving. Anyway,
It’s hard to make strategic plans when you don’t have a strategy. Likewise, it’s hard to build your businesses brand if you don’t know yourself.
You may remember April 11, 2009, when Susan Boyle appeared on Britain’s Got Talent and sang “I Dreamed a Dream”. If you don’t you can
How are you treating cleint loyalty? Are you playing the long game or trying to grab all you can today? There are lots of tricks
Imagine your business is in a sticky legal situation over a contract and you’re looking for a lawyer. Likely you might ask some friends business
In 2009, Joshua Glenn and Rob Walker ran an experiment called the Significant Objects Project. They purchased 100 items from thrift stores totaling $128.74. That