Do You Have A Clear Sense Of Identity?
If you want to resonate with customers you need to understand your own identity. Do you have a clear sense of your business’s identity? If
If you want to resonate with customers you need to understand your own identity. Do you have a clear sense of your business’s identity? If
Would you like your service business to stand out? What could you do to stand out and make it easier for people to choose you?
In 1997 Dillanos Coffee Roasters was rather small and had a problem. UPS was on strike and one of their average-sized customers in Long Beach
Most businesses offer a commodity. Whether it’s legal services, design services, coaching, marketing, or landscaping it’s a commodity. There’s often nothing exclusive about what you
Eeny, meeny, miny, moe which one do I choose. I don’t know. There are so many choices. People don’t need to choose you because there
A few days back I took my mom to the Dentist for some dental surgery. While in the restroom I noticed this light switch. It
The other day I was browsing around REI waiting for my wife who was trying on shoes. As I was looking at a coat the
You’ve probably noticed loud visible brands. But did the attention they got translate into anything meaningful? Did it change your life for the better? The
Tension is a helpful component to use in encouraging people to move along through a process. For you the process of people choosing your business.
Moments, they’re around you every day. At least the opportunity to create a delightful and memorable moment for your clients exists. The question is, will
Trust is a biological reaction to the belief that someone has our well-being at heart. – Simon Senik Trust between people and your business is
What do I mean by script? A script is a normal process that is expected. When you make a purchase you expect to get a
Imagine a retail company running an ad with a picture of one of their jackets and the words, “Don’t Buy This Jacket”. Does that sound
The other day I was clipping a tag off a new teal-colored shirt for my daughter and noticed the following words. “It is natural for
People want meaning. They want to feel like they belong. A chance to be more than they are. To feel like they matter. To feel
As I stood there staring into the glass case I told myself I really needed it. Really? I need it or I want it? It’s
Have you ever been frustrated because you don’t feel that people get the value you can provide? As a result, are you feeling pressure because
I was taking my daughter to her Drivers Ed class, well, I guess you could say she was taking me because she was driving. Anyway,
We know our story. We hear ourselves tell our story. But the audience is ever-changing. It’s imperative to get comfortable telling your story over and
Pulling into the gas station I was meet with a different feel. The attendants were dressed in white shirts, pants, and hats. It felt more
It’s hard to make strategic plans when you don’t have a strategy. Likewise, it’s hard to build your businesses brand if you don’t know yourself.
Looking at your list you see that canned corn is next. Turning up the aisle you’re soon standing in front of the canned corn. There
You may remember April 11, 2009, when Susan Boyle appeared on Britain’s Got Talent and sang “I Dreamed a Dream”. If you don’t you can
A lot of startup businesses have the advantage of being unique because they’re bringing an innovative idea or product to market. This makes them just
A lot of people that own a service business didn’t start their business because they wanted to build a business. But they love to do
It was a blistering hot afternoon in Adelaide, Australia as Jim Cregan pulled into a petrol station. He was about to have his first encounter
How are you treating cleint loyalty? Are you playing the long game or trying to grab all you can today? There are lots of tricks
Imagine your business is in a sticky legal situation over a contract and you’re looking for a lawyer. Likely you might ask some friends business
In 2009, Joshua Glenn and Rob Walker ran an experiment called the Significant Objects Project. They purchased 100 items from thrift stores totaling $128.74. That
There are a couple of devilish ideas that have infiltrated the minds of many business owners. It goes something like this; if more people knew
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