Looking at your list you see that canned corn is next. Turning up the aisle you’re soon standing in front of the canned corn. There are multiple options, how do you choose?
How Do You Choose
You could choose based on familiarity. Maybe there’s a brand that you always get. You could choose based on price, which one is cheaper. Choose based on design. Which label looks better than the others. If the label looks good and well designed we tend to assume that what’s behind the label will be good as well.
While you are choosing your corn there are also numerous other distractions. Cans of peas, carrots, beets, and green beans add to the difficulty of making your choice.
Rather than go through this process of choosing every time we want a can of corn we develop shortcuts. We took the time to figure out which type of corn we wanted in the past. Now we simply choose that one. It’s much easier that way.
How Do People Choose You?
But when you buy something new you have to go through the process of choosing.
How do people select your business from all the other ones offering the same services? Is your business hiding among all the “cans”? Do you offer a clear message and design that makes it easier for your ideal clients to find you? Do you clearly tell them what you do, why you do it and who you serve? Or are you lost in the clutter?
Does the design of your marketing material clearly communicate why people should choose you? You know first impressions are powerful. What impression is your marketing material creating?
They say our attention span is under nine seconds now because there’s so much distraction in our lives. Distracted by so many options can be overwhelming. How easy are you making it for people to find you and choose you among all the clutter? Are you capturing their attention in under nine seconds?
Clarity is powerful when it comes to helping your ideal clients choose you. But it’s not always easy to do.
Clarity comes when you are able to articulate in your marketing material what you do, why you do it, and who you do it for. You can work on answering these questions yourself. But often it’s easier for an outsider to help bring clarity to these questions.
Whether you do it yourself or invest in having someone help you clarity can transform your business. Clarity can help you attract the right clients. I define the right clients as the ones you love working with and who pay you what you’re worth. How would it feel if your business was attracting more of those clients?
Photo Credit: Clutter, distractions can make it hard to find what you are looking for. Thanks for the cluttered photo, Ashim D’Silva.