Do You Have A Clear Sense Of Identity?

If you want to resonate with customers you need to understand your own identity. Do you have a clear sense of your business’s identity? If you are struggling with the identity of your business it’s going to make it difficult to resonate with the people you seek to serve.

Having a clear identity is like having a solid foundation for a building. It’s hard to build something substantial without a proper foundation.

It’s worth your time to clarify your identity so you can build a solid business. It lets you communicate who you are to the people you seek to serve. It also works to help you select the right people to hire so they can help you serve your ideal clients.

As in your personal life without a clear identity, your business can seem lost. Knowing your identity helps you develop your brand. Your brand is what flavors the experience each person has when interacting with your business.

As you may be aware our personal identities can be a composite of many factors. Often these factors weren’t even of our choosing. Thus as we move through life some people begin to take a proactive approach to form the identity that they are ultimately comfortable with.

Likewise, your business can also develop an identity that is a composite of many factors. However, it may not be the identity that you really desire for your company. This is where you can become intentional about making changes to help you project the identity of your choosing.

When you have a clear sense of your identity it’s going to help you stand out more to your ideal clients. It also guides you as you make decisions in your business. You’ll be able to ask, does this reflect our identity? This helps create a consistency that also helps establish trust with people.

Trust isn’t something you can just tell people about it’s something to be shown by having a clear and consistent identity as the foundation of your business.

Here’s to you putting in the effort to have a clear and consistent identity.

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Trevor Wilson

Trevor Wilson

I love helping business owners who are passionate about making a positive difference in their clients' lives. I'm a passionate learner and teacher. My purpose is to help people live a more fulfilled life. In my professional life, I love helping business owners get clear on their purpose and identity. Then I help them clearly communicate their story so they can attract their ideal clients. I do this because I believe that when you work with your ideal clients you'll live a more fulfilled life.

Successful people do what everyone else won't dare to do. Don't wish it were easier; make yourself better.