Client Loyalty: The Benefits of Playing the Long-Game

How are you treating cleint loyalty? Are you playing the long game or trying to grab all you can today?

There are lots of tricks and techniques you can use to extract more money from each client.

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.” – Simon Mainwaring

If you want to go after client loyalty, then you need to think long-term. Instead of implementing tactics that make people buy or spend more, how about creating products and services that cause people to come back because they want to?

Connect with your customers so they feel noticed. Let them know you see them and understand their needs. Demonstrate the values your client community has.

Great brands change how people feel about themselves.

Think about a great brand you love. How does it make you feel when you are in its presence? You want your services that you offer your clients to be a (positive) emotional experience.

Developing loyal clients means being there for them, creating an emotional experience that they correlate with your brand.

When your clients come back because they want too, then you’ve fostered client loyalty. Unfortunately, this is rare. If you create a brand that values its clients, you will stand out from the competition. In fact, you may no longer need to worry about your competition!

Pick one thing can you do in the next seven days to enhance your brand and create the possibility of greater client loyalty? It will pay off in the long run.


Photo credit: The heart cup was a classy touch. Thanks for the photo quan le.

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Trevor Wilson

Trevor Wilson

I love helping business owners who are passionate about making a positive difference in their clients' lives. I'm a passionate learner and teacher. My purpose is to help people live a more fulfilled life. In my professional life, I love helping business owners get clear on their purpose and identity. Then I help them clearly communicate their story so they can attract their ideal clients. I do this because I believe that when you work with your ideal clients you'll live a more fulfilled life.

Successful people do what everyone else won't dare to do. Don't wish it were easier; make yourself better.