It’s hard to make strategic plans when you don’t have a strategy. Likewise, it’s hard to build your businesses brand if you don’t know yourself. The reason, your brand is an extension of yourself. For your brand to authentically reflect you, you need to understand who you are.
You Aren’t Static
Life is a continual opportunity to grow into a better understanding of who you are. I don’t believe you discover yourself one day and that’s the end of it. I believe you are continually learning about yourself because you’re a living dynamic person. You aren’t static, you change as you interact with the world around you. As a result, you need to keep up with your changing self.
You and Your Brand Will Change
As you change, your brand changes because it’s a reflection of you. Because people are developing a relationship with you and your business it’s important that your brand reflects you. The point of a brand is to allow you to clearly communicate what you do, who you serve and why you do it. This allows your ideal clients to choose you from the crowded marketplace.
Knowing Yourself Brings Brand Clarity
The better you know yourself the better you’ll be at defining your brand so it reflects your true self. The more your brand reflects you the more unique it will be. Why, because you are unique. No one else is you and if your brand reflects you, your brand will be unique.
So take the time to be introspective. Combine that with getting input from some people you trust that can help you better understand yourself. It can help you ensure your brand is reflecting you. It will help you attract more of your ideal clients.
Photo Credit: Sometimes we need an outside perspective to better understand ourselves. Thanks, Paul Gilmore.