As I stood there staring into the glass case I told myself I really needed it. Really? I need it or I want it? It’s so easy to get into an I want more mode. Translate that scenario a thousand times over. You’ve been there. I’ve been there.
In your business it can be so easy to get focused on doing more so you can get more. But what if you focused more on getting better rather than getting more? How might that impact your business?
But then the question is better for who? You or your clients? The answer is better for your clients. If you focused more on making things better for your clients how would that impact your business?
What would it mean if your clients had a better experience? A better outcome? A better feeling?
Could it mean more loyal clients, better clients, higher-paying clients, happier clients, or more referrals?
Maybe focusing on getting better is a backdoor to getting more. More for your clients and more for you in the end.
But is the focus on you or them? Therein lies the real question.
What can you do today that would make it better for your clients?