You’ve probably noticed loud visible brands. But did the attention they got translate into anything meaningful? Did it change your life for the better?
The goal is to stand out to the right people by resonating with them. You will resonate by being meaningful. You can be meaningful by addressing the needs, desires, wants and dreams of the people you hope to serve. You will stand out when how you serve those people changes how they feel about themselves.
How you serve them will elevate their experience. How you serve them will allow them to feel better about themselves. Your goal is to leave people in a better place for having interacted with you and your company.
The hard part is to go do it and it’s now your turn.