Breaking the Script With An Enlightening Moment

A few days back I took my mom to the Dentist for some dental surgery. While in the restroom I noticed this light switch. It wasn’t normal. It broke the script of what I normally experience at a dental office. It wasn’t obnoxious, bright or loud. However, the addition of the unique way of turning a light on and off made me smile.

Yes, I did try it and it worked beautifully.

Cool Light Switch

This is a simple example and reminder that there are many ways to create moments that can delight and surprise your clients. There were several other aspects of the decor, specifically a couple of lamps that were also unique.

It doesn’t take much to break the script, the normal expectations your clients have. What is expected in your industry? Could you change anything? Maybe add something? Maybe remove something?

What can you do to help create little moments of delight and surprise for your clients? These little moments also help you stand out.

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Trevor Wilson

Trevor Wilson

I love helping business owners who are passionate about making a positive difference in their clients' lives. I'm a passionate learner and teacher. My purpose is to help people live a more fulfilled life. In my professional life, I love helping business owners get clear on their purpose and identity. Then I help them clearly communicate their story so they can attract their ideal clients. I do this because I believe that when you work with your ideal clients you'll live a more fulfilled life.

Successful people do what everyone else won't dare to do. Don't wish it were easier; make yourself better.