Why selling what you do doesn’t work and what you can do about it
“Great brands are the ones that tell the best stories. Sure, good products and services matter, but stories are what connect people with companies.” –
“Great brands are the ones that tell the best stories. Sure, good products and services matter, but stories are what connect people with companies.” –
In three words If I asked you to describe your best friend in three words, I bet that you could do it. You might use
I wouldn’t normally call a plumber while he’s sitting on the loo, but this one might do. Nick is the owner of The Sault’s Plumber,
Imagine being in an electronics store standing in front of a row of big screen TVs. How do you make your choice? Price? Size? The
It was 2002 and Snapple had hired an ad agency to help them find new ways to keep their customers engaged. During one of the
Imagine going over to a friend’s house for a party. You’ve been having a good time enjoying the atmosphere and conversation with friends. You’ve had
Imagine you’re 27 years old. You have one of those high paying high-tech jobs. You’re making good money. You’re not rich yet, but what about
On May 28, 2015, the Brave Software company was founded by CEO Brendan Eich and CTO Brian Bondy. They were on a mission to improve
Virtually every day, we make quick decisions about people based on what they drive, what they say, what they wear, the music they listen to
In our material, you will often see us referring to the right client. This is what we mean when we refer to the right client.
The car lot bloodhound Like a bloodhound closing in on a scent, the car lot sales guy made his way towards me. Nonchalantly, I asked
Newer research confirms older research: Web design affects the trust it evokes in your visitors Way back in 1999, when the internet was just a
The other day Kama and I were at Whole Foods. While I was waiting for her, I noticed a temporary table that was offering samples
Traveling down a rural highway in Zambia, Africa I ran across something curious. Every five to ten miles there would be a large pull-out beside
Imagine this conversation between a CEO and his marketing director. “Hey Jim, I was just looking at our marketing reports and I see that we
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