because you want people to fall in love with your business
A Different Approach Most of us think about profits like this: Sales – Expenses = Profit. Now, consider this approach: Sales – Profit = Expenses.
I wouldn’t normally call a plumber while he’s sitting on the loo, but this one might do. Nick is the owner of The Sault’s Plumber,
Imagine being in an electronics store standing in front of a row of big screen TVs. How do you make your choice? Price? Size? The
It was 2002 and Snapple had hired an ad agency to help them find new ways to keep their customers engaged. During one of the
Imagine going over to a friend’s house for a party. You’ve been having a good time enjoying the atmosphere and conversation with friends. You’ve had
The other day I was looking for a new water bottle, but there were so many choices. How was I supposed to decide? My primary
The car lot bloodhound Like a bloodhound closing in on a scent, the car lot sales guy made his way towards me. Nonchalantly, I asked
Newer research confirms older research: Web design affects the trust it evokes in your visitors Way back in 1999, when the internet was just a
Designing your website isn’t about what you like. It’s not about what everyone else is doing. You need a website that your visitors will like.
When you write content for your website, you’ve gotta think about your visitors. A fundamental principle of presenting information is considering your audience. Your visitors
Every page of your website needs to have a call to action. You need to design each page to lead your visitor to the next
I was talking with a client the other day about content and she was wondering how much content she should have on her website. Should
Traveling down a rural highway in Zambia, Africa I ran across something curious. Every five to ten miles there would be a large pull-out beside
It’s something that lots of business owners struggle with. And that’s talking about themselves. But your customers want to know what you can do for