Would you like your service business to stand out? What could you do to stand out and make it easier for people to choose you?
Guarantee it. What? Yes, guarantee your work.
Oh, no way. To scary. To risky.
Yes, maybe for some service businesses this doesn’t work but for you, this might be your ticket.
Think about it. There is virtually nothing stopping someone from becoming a freelancer. The entry point is simply saying your a designer, coach, wedding planner, developer, coder, UI, UX or whatever the flavor is.
With some service businesses, there is a bar they must overcome. Like lawyers passing the bar exam. But even within legal services, there are lawyers that are really good and others not so much. That’s just how it is no matter the profession.
If you offered a guarantee it would signal that you stand firmly behind your work.
By the way, I understand the word freelancer came from Knights who were willing to use their lance in the service of whoever would pay them. This often meant putting their life on the line.
So we find people throwing up their profile and offering their services to whoever will pay.
As far as I’m concerned that’s just fine we all have to get our start somewhere.
But are they willing to put their life on the line? Are they willing to stand behind their work? Are they willing to guarantee it?
However, people often don’t know the difference between the value of a $500 design vs. a $5,000 design. Between $500 copywriting and $5,000 copywriting.
You know your business can deliver better value. You know your higher prices are worth it and yes, some clients get it. But other clients are scared because they’ve been burned.
If you know you deliver exceptional work that your clients love why not offer a guarantee? Plant a “flag” in the ground. Take a stand. Put your reputation on the line.
Guaranteeing your work will cause you to stand out from the crowd.
No matter how much you charge if you believe you offer more value than the price tag why not guarantee your work? Think about it. What do you have to lose? Seriously, if you’ve been delivering great work that has delighted your clients what do you have to lose? What might you have to gain?