A lot of startup businesses have the advantage of being unique because they’re bringing an innovative idea or product to market. This makes them just naturally unique.
Service businesses, on the other hand, aren’t naturally unique. Why aren’t they unique, because there are lots of insurance agents, lawyers, business coaches, dentists, physical therapists, contractors, therapists and so on. As a service business owner, you have to decide how to be unique because there are lots of people offering services just like yours. Most service businesses look and sound identical, from the client’s perspective.
Are You Blending In?
Too often services business act like they are trying to blend in. It’s like they are trying to hide from their best customers. By standing out from the crowd you’ll make it easier for your best customers to pick you. But to pick you they need to see what makes you just right for them. Not just ok but just right or even great for them.
Your Personality is Unique
The one thing you have that is unique is yourself. You have your own personality. You can express your personality throughout your business. You can talk the way you normally talk in all your copy. You can express yourself in the way you do business. How you decorate your office can be an expression of yourself. This is being authentic. Be you!
Make Your Business Unique
It’s easy enough for a service business to be unique you just have to come at it from a slightly different angle. Besides being yourself you’ve got to share why you do what you do. Share what you stand for or stand against. You get to decide who your ideal client would be and create an experience that will attract them.
Just be real. Be authentic. There’s no need to hide behind some veil of professionalism. People want to connect with people. Be yourself. This will help you stop hiding from your customers. I know you aren’t trying to do that but from the outside, it looks like that. It’s time to differentiate yourself from everyone else in your industry. This will help you attract more of your ideal clients
Would you like more ideas on how to make your service business unique? If so read my article on that topic here.