If you’re always making decisions based on ROI what is your timeframe for that return? Is it possible that you overlook opportunities for longterm success because they don’t offer a quick ROI?
What if there isn’t a hard number to attach to an activity? Do you throw it out? If you do what might you be missing out on?
It is so easy to get stuck wanting results and wanting them yesterday. But reality doesn’t work that way.
Maybe to help secure longterm success for your business it’s time to consider some long-term strategies that might not have hard or quick ROIs. Like being sure your finding better ways to add value for your clients.
This doesn’t mean there isn’t a place for making decisions based on ROI but you might be selling yourself and your clients short if that’s all you consider when making business decisions.