We’d rather watch an action movie or any movie for that matter than actually take action ourselves. Why is that? Is it because it’s safer?
Moments, they’re around you every day. At least the opportunity to create a delightful and memorable moment for your clients exists. The question is, will
Trust is a biological reaction to the belief that someone has our well-being at heart. – Simon Senik Trust between people and your business is
Imagine having developed a great new product. Your so excited to let people use it. You’re there the day it’s made available. It’s taken years
A business with a strong brand is able to attract more of their ideal clients. These clients leave positive reviews because the company has fine-tuned
What do I mean by script? A script is a normal process that is expected. When you make a purchase you expect to get a
The other day, Kama was talking with a potential client. We’ll call him John. Anyway, John was considering hiring a company to help him with
It was Spring and I was finishing my 10th year of school. Next year I’d be a Junior but for now, I was a Sophmore
Imagine a retail company running an ad with a picture of one of their jackets and the words, “Don’t Buy This Jacket”. Does that sound
We’d rather watch an action movie or any movie for that matter than actually take action ourselves. Why is that? Is it because it’s safer?
The other day I was clipping a tag off a new teal-colored shirt for my daughter and noticed the following words. “It is natural for
You can’t focus on your target audience until you define them. – John Michael Morgan Why would you want to define your target audience? Isn’t
Today you have the opportunity to try out another form of testimonial. This style provides you with another way to stand out from the crowd
There are testimonials and then there are testimonials. You’ve seen lots of testimonials that go something like the following: Doug was great to work with.
How do you see your life? Do you tend to focus on the negative aspects? Do you look for and highlight the moments you classify
We succeed when we make peace with the fact that we don’t need to compete when we know who we are. – Bernadette Jiwa How
As we drove along my two oldest daughters were reading, the two youngest girls were bantering about their dolls, my boy was giving commentary on
Your success can be your downfall. Blockbuster was so in love with their business model they failed to adapt to the world as it changed
Purpose means you being you. What unique ability do you have that you find fun, easy, and energizing? Other people probably tell you that you
What do we lose out on as a society because we accept the status quo? What if we questioned the answers more? What if we
Yesterday I observed and thought about the parents and kids that went through a routine. School started in my area and that simple fact triggered
People want meaning. They want to feel like they belong. A chance to be more than they are. To feel like they matter. To feel
The other night my older daughters went to a rock climbing gym with some friends. They had a great time and mentioned something that caught
Change is inevitable. How quickly you can adapt to that change depends. It depends on the size of the organization and the culture. The bigger
As I stood there staring into the glass case I told myself I really needed it. Really? I need it or I want it? It’s
As I was unloading the dishwasher this morning I was reminded about the value of perspective. I place the silverware basket on the counter above
In 2015 Gallup released a poll that found 51 percent of US workers saying they were not engaged at work while an additional 17.5 percent
Have you ever been frustrated because you don’t feel that people get the value you can provide? As a result, are you feeling pressure because
If your business has employees have you ever thought about how they impact your brand? It doesn’t matter whether your employees interact directly with customers
The other day I was in line to check out from a grocery store but the process was delayed. The guy in front of me