Walmart for all the misgivings some might have regarding aspects of how it does business definitly does something right. It delivers value for people. That is enough for some people to think of Walmart as socially beneficial.
Some may disagree with the above but what this points out is that it is crucial that your business delivers value to some people. For those that derive value, a better life, for example, will hold that business in higher regard.
For people who feel that Walmart allows them to get more of the things that make their life better for less money, it’s definitely adding value.
The point is that adding value to your clients is critical to how they perceive you. You can be a necessary evil or you can be a valuable part of their lives. It all comes down to how you operate your business.
Do you operate your business to make life better for your clients or to generate money? The reason behind what you do leaks through and colors your business like dye added to your laundry. It affects everything.
If you want to improve the odds of creating a business that is more impactful and enjoyable for you and your clients consider making your reason for existing all about your clients. It will make it easier to attract good clients, generate referrals, and retain clients.
Think about it.