Persuasion Isn’t About What You Want But What They Want

The most persuasive people convince us incrementally-not by trying to change us, but by reminding us who we are. – Bernadette Jiwa

Nobody likes to be changed. Nobody likes to be forced into a decision. We prefer to feel in control. We like to feel it was our decision. We like to feel our choices are a reflection of who we are. We enjoy the feeling of being consistent with our values.

If you want me to consider what your company offers, remind me of who I am. Remind me of what my values are. Remind me of what I’m looking for.

Engage me by showing me how engaging with your business will enable me to become more of who I want to be.

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Trevor Wilson

Trevor Wilson

I love helping business owners who are passionate about making a positive difference in their clients' lives. I'm a passionate learner and teacher. My purpose is to help people live a more fulfilled life. In my professional life, I love helping business owners get clear on their purpose and identity. Then I help them clearly communicate their story so they can attract their ideal clients. I do this because I believe that when you work with your ideal clients you'll live a more fulfilled life.

Successful people do what everyone else won't dare to do. Don't wish it were easier; make yourself better.