Real marketing is built into what you do and why you do it. – Bernadette Jiwa
Marketing shouldn’t be an add on. Instead, let your marketing flow out of what you offer. Let it be an extension of what your company is and does.
Your brand, how people perceive your company, can be designed to clearly signal to the right people, I see you, I understand you, and I can help you. Your messaging is designed to speak to what these people care about, what drives them and how you solve a specific problem they have.
Marketing is built into how you do business. People want to know you care. Not about your bottom line but about them. They want to know you have their best interest at heart. Tell them how you do this. Show them how you do this.
When you are curious about their dreams and desires you’ll be able to deliver the right message to the right people. You’ll earn their attention and you’ll be able to provide a solution to their problem. They’ll love the experience and share it with other people like themselves.
This is building marketing into what you do and why you do it.
Is your marketing built-in? If so great! If not you can choose to transform your business so your marketing is built-in. You don’t have to do it all today or even tomorrow. Get started by making sure you’re clear on who you serve.