Whatever you do in business remember it’s really about humans. It’s not just numbers. It’s not just data. It’s not just systems.
Design: It’s about people. Advertising: It’s about people. Sales: It’s about people. Marketing: It’s about people. HR: It’s about people. IT: It’s about people.
When I can’t navigate your website I don’t feel like you took the time to design it for me.
When your ad is all about you and not what you can do for me I don’t feel like your thinking about me.
When you’re more interested in closing the deal then telling the whole truth you’re not putting me first.
When you’re so busy tooting your horn your forgetting to make me the hero in the story.
When you welcome that new hire is it just routine, a task to check off or are you welcoming me?
When you design that system do you do it to show off your skills or do you design it to make my life easier?
No people no business. Remember to keep it human because it’s all about people after all.