Is Your Marketing Built In?
Real marketing is built into what you do and why you do it. – Bernadette Jiwa Marketing shouldn’t be an add on. Instead, let your
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Real marketing is built into what you do and why you do it. – Bernadette Jiwa Marketing shouldn’t be an add on. Instead, let your
As I was scrolling through Craigslist the other day the photo below caught my attention. What is the point of this photo? How does it
Tension is a helpful component to use in encouraging people to move along through a process. For you the process of people choosing your business.
Today you have the opportunity to try out another form of testimonial. This style provides you with another way to stand out from the crowd
There are testimonials and then there are testimonials. You’ve seen lots of testimonials that go something like the following: Doug was great to work with.
As we drove along my two oldest daughters were reading, the two youngest girls were bantering about their dolls, my boy was giving commentary on
Looking at your list you see that canned corn is next. Turning up the aisle you’re soon standing in front of the canned corn. There
Social media is a powerful tool that allows you to connect with customers and potential customers in ways never before imagined. The challenge can be
My wife sent me an email about duck decoys that she thought was interesting. I had no idea that duck decoys could sell for hundreds
There are over a billion reasons to market to your potential customers via Facebook. You can combine your small business website with Facebook to create
So maybe your company doesn’t sell the sexiest stuff. Maybe it’s a little more normal or even rather unexciting. Can you use social media to
Are you a militant marketer or a savvy marketer? Do you use your brawn or your brains? Well, it’s not bad to have and use
How many product descriptions have you read that actually elicit an emotion? In fact, most promotional material tends to focus on information. But how many
I love discovering brands that get it. What are they getting? Being real and having a personality so they can attract their tribe. I ran
Referral marketing has been around for years, but it’s harder to manage when your company grows. Yet some companies that focus on referrals find that’s
There are a couple of devilish ideas that have infiltrated the minds of many business owners. It goes something like this; if more people knew
“Great brands are the ones that tell the best stories. Sure, good products and services matter, but stories are what connect people with companies.” –
I wouldn’t normally call a plumber while he’s sitting on the loo, but this one might do. Nick is the owner of The Sault’s Plumber,
It was 2002 and Snapple had hired an ad agency to help them find new ways to keep their customers engaged. During one of the
Imagine going over to a friend’s house for a party. You’ve been having a good time enjoying the atmosphere and conversation with friends. You’ve had
If you could more deeply connect with your potential customers so they would not only buy from you but become loyal repeat customers, what would
It’s something that lots of business owners struggle with. And that’s talking about themselves. But your customers want to know what you can do for
If you enjoy looking like every other business in your industry then, by all means, don’t read this article about how to make your service
What do you think happens when 80% of companies believe they offer a superior customer experience design yet customers say only 8% of those experiences
Imagine you’re a wealthy investor. You get a phone call at four AM from your financial advisor. He informs you that there’s this great investment
You’ve probably heard of Apple Music, Pandora, and Spotify. Have you heard of the music streaming service Tidal? Tidal is a music service that put
Have you ever gotten all the way through the sales process to only hear, “I’ll think about it”? What might it take to move from,
There’s one thing that most people seem to forget in their web design content, and in their business model. And it’s probably the most important.
Every visitor to your website arrives with expectations. Does your website’s first impression meet your visitor’s expectations? The less your website matches the expectations of
According to researchers at the University of Michigan, more complicated typography styles tend to make the reader feel like what is being written is more
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