Communication
Can The Right People Find Your Business In All The Clutter?
Looking at your list you see that canned corn is next. Turning up the aisle you’re soon standing in front of the canned corn. There
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because you want people to fall in love with your business
Looking at your list you see that canned corn is next. Turning up the aisle you’re soon standing in front of the canned corn. There
Social media is a powerful tool that allows you to connect with customers and potential customers in ways never before imagined. The challenge can be
My wife sent me an email about duck decoys that she thought was interesting. I had no idea that duck decoys could sell for hundreds
There are over a billion reasons to market to your potential customers via Facebook. You can combine your small business website with Facebook to create
So maybe your company doesn’t sell the sexiest stuff. Maybe it’s a little more normal or even rather unexciting. Can you use social media to
Are you a militant marketer or a savvy marketer? Do you use your brawn or your brains? Well, it’s not bad to have and use
How many product descriptions have you read that actually elicit an emotion? In fact, most promotional material tends to focus on information. But how many
I love discovering brands that get it. What are they getting? Being real and having a personality so they can attract their tribe. I ran
Referral marketing has been around for years, but it’s harder to manage when your company grows. Yet some companies that focus on referrals find that’s
There are a couple of devilish ideas that have infiltrated the minds of many business owners. It goes something like this; if more people knew
“Great brands are the ones that tell the best stories. Sure, good products and services matter, but stories are what connect people with companies.” –
I wouldn’t normally call a plumber while he’s sitting on the loo, but this one might do. Nick is the owner of The Sault’s Plumber,
It was 2002 and Snapple had hired an ad agency to help them find new ways to keep their customers engaged. During one of the
Imagine going over to a friend’s house for a party. You’ve been having a good time enjoying the atmosphere and conversation with friends. You’ve had
If you could more deeply connect with your potential customers so they would not only buy from you but become loyal repeat customers, what would
It’s something that lots of business owners struggle with. And that’s talking about themselves. But your customers want to know what you can do for
If you enjoy looking like every other business in your industry then, by all means, don’t read this article about how to make your service
What do you think happens when 80% of companies believe they offer a superior customer experience design yet customers say only 8% of those experiences
Imagine you’re a wealthy investor. You get a phone call at four AM from your financial advisor. He informs you that there’s this great investment
You’ve probably heard of Apple Music, Pandora, and Spotify. Have you heard of the music streaming service Tidal? Tidal is a music service that put
Have you ever gotten all the way through the sales process to only hear, “I’ll think about it”? What might it take to move from,
There’s one thing that most people seem to forget in their web design content, and in their business model. And it’s probably the most important.
Every visitor to your website arrives with expectations. Does your website’s first impression meet your visitor’s expectations? The less your website matches the expectations of
According to researchers at the University of Michigan, more complicated typography styles tend to make the reader feel like what is being written is more
Not long ago I was helping a older and successful internet service company create a new website to showcase their work. We were trying to
I have a client who has a successful, growing business. He’s asked me to help update his website to help support his company’s upcoming growth
I was browsing a few websites on Friday and was looking at the nice looking website of a marketing agency. Their layout was professional and
Content is what drives the web and it’s what can help drive people to your website or business. The question is…how does it affect your
Why is content marketing king? What makes content rule with a powerful hand when used in marketing? Well, because content is what people need to
Everyone who owns a small business wants to be on Google’s front page, and every small business needs to have a strong, long-lasting marketing strategy
Our Zip-Zero Upsell Guarantee
Because you shouldn’t have to deal with the frustration of our industry’s up-selling obsession, we guarantee we won’t give you surprise charges or use “nickel and dime-ing“ tactics. If your project happens to go out of scope (which is rare), we’ll simply let you know and discuss it like friendly humans.
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