How Sanuk’s Profound Ad Helps You Feel Alive and Puts a Smile On Your Face

I love discovering brands that get it. What are they getting? Being real and having a personality so they can attract their tribe. I ran across one of their ads in the Costco Connection magazine and it jumped out at me because their wording was unique.

Here’s a screenshot of the ad. Go ahead, read the ad. Notice the distinctive wording? It’s not the typical description of features. The words evoke feelings. The pictures connect with memories and/or desires. The ad helps you feel how awesome it would be wearing these flip flops to your happy place.

Sanuk Flip Flops

Beer cozy flip flops. Yoga mat flip flops. Not your typical language when describing footwear. And by using that kind of language they get people’s attention. Will everyone be attracted to their flip flops? Probably not. But that is awesome because they aren’t attempting to appeal to everyone.

Sanuk actually means “fun” in the Thai language. Their quest is to make your feet smile and put a grin on your chin.

If you want to attract your ideal clients you must communicate in a way that attracts them. Sanuk gives off a vibe and those that resonate are attracted to being part of the tribe.

What can you discover from Sanuk’s ad that could help you communicate better with your tribe?

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Trevor Wilson

Trevor Wilson

I love helping business owners who are passionate about making a positive difference in their clients' lives. I'm a passionate learner and teacher. My purpose is to help people live a more fulfilled life. In my professional life, I love helping business owners get clear on their purpose and identity. Then I help them clearly communicate their story so they can attract their ideal clients. I do this because I believe that when you work with your ideal clients you'll live a more fulfilled life.

Successful people do what everyone else won't dare to do. Don't wish it were easier; make yourself better.