So maybe your company doesn’t sell the sexiest stuff. Maybe it’s a little more normal or even rather unexciting. Can you use social media to help market your offerings and communicate with your customers? Sure you can! It just means you use some other approaches to connect with your audience. Just look for how the Sharpie company does it as you continue reading.
For example, consider Staples, they sell office products. Office products aren’t exactly super exciting, yet they connect with their market using humor. In fact, Staples uses its Twitter account to share funny observations and engaging people in conversation while actually doing very little product promotion. This approach allows them to connect with people and build relationships, and thus establish themselves as the place that is forefront in the customer’s mind when they need office products. It’s about branding yourself as the go-to place for what your market needs.
So it isn’t difficult for you to promote your products via social media. You just need to approach things from a different angle as well as follow some basic best practices. If you are familiar with fishing, you don’t use the same lure for all the fish. Each fish has a tendency to be attracted to a different lure. So each market can be attracted with a “lure”. You just need to to find one that attracts people in your market segment.
Whether you are selling web hosting, food, office supplies, closets, insurance or any other less than exciting products, you can use social media to attract and retain customers. Let yourself pickup some more insights as you look over the following graphic for more details.
In order for your social media marketing to really work remember you need to realize that the primary focus should be on connecting with your audience. Just as the Sharpie company has gotten 117,180+ followers on Instagram by sharing photos of artwork made completely with Sharpie markers, you too can find ways to connect with your audience. The old saying, give people what they want and they will help you get what you want has a lot of wisdom in it.