If you want to resonate with customers you need to understand your own identity. Do you have a clear sense of your business’s identity? If
Have you ever had one of those dreams, the kind when you wake up and you’re not sure where you are? Something about that dream
Would you like your service business to stand out? What could you do to stand out and make it easier for people to choose you?
I’d pulled into the parking lot and settled back with my book while I waited for my kids to get out of school. It was
One of the major reasons most of us focus on the shortcomings or problems of others is to avoid looking at ourselves. – Richard Carlson
Imagine if you lived in a community of 4,000 and in one day you and 399 other co-works all lost your jobs. Pretty big hit
In 1997 Dillanos Coffee Roasters was rather small and had a problem. UPS was on strike and one of their average-sized customers in Long Beach
My wife was telling me about a radio show that had shared some details regarding deer. The part that was interesting was that it’s not
It’s a long mile and a half of rough gravel road before I arrive at the gate to my property. As I drive I’m scanning
It seems like some people are born with a productivity gene and others aren’t. I doubt there’s an actual gene at play here, but since
Most businesses offer a commodity. Whether it’s legal services, design services, coaching, marketing, or landscaping it’s a commodity. There’s often nothing exclusive about what you
Eeny, meeny, miny, moe which one do I choose. I don’t know. There are so many choices. People don’t need to choose you because there
Real marketing is built into what you do and why you do it. – Bernadette Jiwa Marketing shouldn’t be an add on. Instead, let your
I was talking with my mom and she told me a quick story about an acquaintance of her’s who had recently had cataract surgery where
At the end of the day, you can feel at least three ways. Indifferent, worn out, or excited. What led to those feelings? Was it
My wife told me the following story which is apparently true. A hospital attendant pushed a wheelchair into the hospital room to help the patient
As I was scrolling through Craigslist the other day the photo below caught my attention. What is the point of this photo? How does it
Walmart for all the misgivings some might have regarding aspects of how it does business definitly does something right. It delivers value for people. That
What matters to you? That is a question you should be asking of your clients and potential clients. After all, you’re in business for them.
Responsiveness is the ability to be aware of people so you can respond in a relevant way. Have you ever been to a restaurant and
Here’s a cookie I ran across at Whole Foods that caught my attention. This gives an example of using a story in your brand. I’ll
A few days back I took my mom to the Dentist for some dental surgery. While in the restroom I noticed this light switch. It
The other day I was browsing around REI waiting for my wife who was trying on shoes. As I was looking at a coat the
You’ve probably noticed loud visible brands. But did the attention they got translate into anything meaningful? Did it change your life for the better? The
Tension is a helpful component to use in encouraging people to move along through a process. For you the process of people choosing your business.
The most persuasive people convince us incrementally-not by trying to change us, but by reminding us who we are. – Bernadette Jiwa Nobody likes to
Whatever you do in business remember it’s really about humans. It’s not just numbers. It’s not just data. It’s not just systems. Design: It’s about
What do you offer? Is it clear, simple, and compelling? If your business offers lots of services it can make it difficult for a person
If you’re always making decisions based on ROI what is your timeframe for that return? Is it possible that you overlook opportunities for longterm success
As I sat their watching people pass by I was struck by how the history of decisions brought each person there at that moment. Yet,
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