Here’s a cookie I ran across at Whole Foods that caught my attention. This gives an example of using a story in your brand. I’ll
The most persuasive people convince us incrementally-not by trying to change us, but by reminding us who we are. – Bernadette Jiwa Nobody likes to
We know our story. We hear ourselves tell our story. But the audience is ever-changing. It’s imperative to get comfortable telling your story over and
Looking at your list you see that canned corn is next. Turning up the aisle you’re soon standing in front of the canned corn. There
Have you ever gone to a pond to feed the ducks? I remember going to the pond to feed the ducks as a child with
Your body can change your mind, and your mind can change your behavior. Your behavior can create new outcomes. This is a powerful concept that
My wife sent me an email about duck decoys that she thought was interesting. I had no idea that duck decoys could sell for hundreds
As a business owner, you might have what seems like a great service to offer your clients. It’s easy to think about the benefits you
Play along for a minute and imagine that your name is James. You have been offered the chance to try one of three teas. Their
“Try honestly to see things from the other persons point of view.” – Dale Carnegie It’s easy in the busyness of life for you and
I don’t know Have you ever run into a situation where you didn’t know the answer? Of course you have; we all have. The power
The Number One Secret I believe the number one secret to dealing with a narcissist is empathy. Why? Because it will change how you relate
I hope you know helping your clients solve their problems is critical. It’s what makes you valuable. And when you do it in your own
Imagine you’re a business owner working on improving the copy on your website. You find yourself struggling and wishing you could have some help. You
“Great brands are the ones that tell the best stories. Sure, good products and services matter, but stories are what connect people with companies.” –
Imagine being in an electronics store standing in front of a row of big screen TVs. How do you make your choice? Price? Size? The
On May 28, 2015, the Brave Software company was founded by CEO Brendan Eich and CTO Brian Bondy. They were on a mission to improve
The car lot bloodhound Like a bloodhound closing in on a scent, the car lot sales guy made his way towards me. Nonchalantly, I asked
Your content must align with the goal of your website. You need good content that is effective. Your content needs to guide visitors to follow
When you write content for your website, you’ve gotta think about your visitors. A fundamental principle of presenting information is considering your audience. Your visitors
Walking is In! Steve Jobs was well known for taking long walks while discussing business matters. Daniel Kahneman and Amos Tversky would hash out decision-making
If you could more deeply connect with your potential customers so they would not only buy from you but become loyal repeat customers, what would
I was talking with a client the other day about content and she was wondering how much content she should have on her website. Should
The other day Kama and I were at Whole Foods. While I was waiting for her, I noticed a temporary table that was offering samples
It’s something that lots of business owners struggle with. And that’s talking about themselves. But your customers want to know what you can do for
Imagine you’re a wealthy investor. You get a phone call at four AM from your financial advisor. He informs you that there’s this great investment
You’ve probably heard of Apple Music, Pandora, and Spotify. Have you heard of the music streaming service Tidal? Tidal is a music service that put
According to researchers at the University of Michigan, more complicated typography styles tend to make the reader feel like what is being written is more
Not long ago I was helping a older and successful internet service company create a new website to showcase their work. We were trying to
I have a client who has a successful, growing business. He’s asked me to help update his website to help support his company’s upcoming growth
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