Could Defining Your Target Audience Lead to a More Fulfilling Life?

You can’t focus on your target audience until you define them.

– John Michael Morgan

Why would you want to define your target audience? Isn’t anyone willing to pay me good enough? Yes, if all you want to be is good enough.

If you’d enjoy doing your best work then you need to find the people who want that work. To do that you need to define who they are. Why would you want to do that? Because it will be easier to communicate with them. It will be easier to position what you offer as a solution they would benefit from.

Besides, how would it feel to be able to do more of your best work? Would it help you feel more fulfilled?

What would your life be like if you felt more fulfilled?

Just think about what could happen if you got really clear about your target audience.

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Trevor Wilson

Trevor Wilson

I love helping business owners who are passionate about making a positive difference in their clients' lives. I'm a passionate learner and teacher. My purpose is to help people live a more fulfilled life. In my professional life, I love helping business owners get clear on their purpose and identity. Then I help them clearly communicate their story so they can attract their ideal clients. I do this because I believe that when you work with your ideal clients you'll live a more fulfilled life.

Successful people do what everyone else won't dare to do. Don't wish it were easier; make yourself better.