Have you ever had one of those dreams, the kind when you wake up and you’re not sure where you are? Something about that dream
In 1997 Dillanos Coffee Roasters was rather small and had a problem. UPS was on strike and one of their average-sized customers in Long Beach
Most businesses offer a commodity. Whether it’s legal services, design services, coaching, marketing, or landscaping it’s a commodity. There’s often nothing exclusive about what you
My wife told me the following story which is apparently true. A hospital attendant pushed a wheelchair into the hospital room to help the patient
A few days back I took my mom to the Dentist for some dental surgery. While in the restroom I noticed this light switch. It
Moments, they’re around you every day. At least the opportunity to create a delightful and memorable moment for your clients exists. The question is, will
Trust is a biological reaction to the belief that someone has our well-being at heart. – Simon Senik Trust between people and your business is
Imagine having developed a great new product. Your so excited to let people use it. You’re there the day it’s made available. It’s taken years
What do I mean by script? A script is a normal process that is expected. When you make a purchase you expect to get a
People want meaning. They want to feel like they belong. A chance to be more than they are. To feel like they matter. To feel
As I stood there staring into the glass case I told myself I really needed it. Really? I need it or I want it? It’s
The other day I was in line to check out from a grocery store but the process was delayed. The guy in front of me
I was taking my daughter to her Drivers Ed class, well, I guess you could say she was taking me because she was driving. Anyway,
Have you heard of the IKEA effect? When we put effort into building something, like putting together IKEA furniture, social scientists tell us that we
You may remember April 11, 2009, when Susan Boyle appeared on Britain’s Got Talent and sang “I Dreamed a Dream”. If you don’t you can
Have you ever bought someone a gift? Yeah I know that’s a bit of a silly question. Let’s try another one. Have you ever purchased
How are you treating cleint loyalty? Are you playing the long game or trying to grab all you can today? There are lots of tricks
About 700 women die from complications during childbirth every year in the United States. Another 50,000 women suffer serious complications. This makes the United States
It was 2002 and Snapple had hired an ad agency to help them find new ways to keep their customers engaged. During one of the
Virtually every day, we make quick decisions about people based on what they drive, what they say, what they wear, the music they listen to
The car lot bloodhound Like a bloodhound closing in on a scent, the car lot sales guy made his way towards me. Nonchalantly, I asked
What is a pre-touch point as it relates to your business? The pre-touch point is when a customer still hasn’t interacted with your business directly.
You’re in business because you want to help people, right? Of course, you want to make a living to. But in order for those two
When you write content for your website, you’ve gotta think about your visitors. A fundamental principle of presenting information is considering your audience. Your visitors
What do you think happens when 80% of companies believe they offer a superior customer experience design yet customers say only 8% of those experiences
We live about a mile and a half off the pavement and down a dirt road. We share the road with about 20 other homes.
Our family is honored to offer you a great design & development experience. Our clients experience hassle-free and business-owner friendly interactions. How it should be. You’ll love it.
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