How are your clients perceiving you?

Have you ever bought someone a gift? Yeah I know that’s a bit of a silly question. Let’s try another one. Have you ever purchased a gift for someone, something you thought they would really value only to discover it wasn’t something they wanted?

It’s easy for us as business owners to sometimes get caught up thinking we know what’s best for our clients. To think we know what they want and need. It can be hard to be objective.

If we really want to help our clients we have to put our perspective aside at times. We have to adopt as much as possible the perspective of our clients. It isn’t easy but that shouldn’t stop us from trying.

Have you taken on the perspective of your client lately? With your clients perspective in mind have you visited your website, listened to your answering machine, walked into your office, read your contract or read your marketing material trying to experience how your clients might feel?

If you haven’t it might be a very revealing exercise. You should give it a try today.

Photo Credit: Wow, maybe the way we see things isn’t always the way things are. Thanks for the object lesson in perspective, Anika Huizinga.

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Trevor Wilson

Trevor Wilson

I love helping business owners who are passionate about making a positive difference in their clients' lives. I'm a passionate learner and teacher. My purpose is to help people live a more fulfilled life. In my professional life, I love helping business owners get clear on their purpose and identity. Then I help them clearly communicate their story so they can attract their ideal clients. I do this because I believe that when you work with your ideal clients you'll live a more fulfilled life.

Successful people do what everyone else won't dare to do. Don't wish it were easier; make yourself better.