You’re in business because you want to help people, right? Of course, you want to make a living to. But in order for those two things to happen, customers or clients must be able to say yes to you.
But sometimes it’s hard for potential customers or clients to do business with you. With so many choices available today, you need to remove as many roadblocks between your customers and you.
Do you think your customers might be running into some of the following roadblocks while interacting with your business?
- The navigation on your website is difficult to use
- You don’t clearly state what you do, why you do it, and who you serve
- Your website looks dated
- Your message is all about you, not the customer
- They can’t easily determine how you’ll help them
- They can’t tell what makes you different from a competitor
- Your prices are too high because you haven’t done anything to differentiate yourself
- Your images look like stock photos and don’t seem real
- Your images aren’t relevant to the outcome your potential visitors are looking for
- Your website is too wordy and so is your other marketing material
- You don’t speak the language of your customers. No, not talking about Spanish or French here, but using the words or vocabulary your customers would use. It’s about being tuned into your customer.
- Your website design is irrelevant to the outcome the customer wants
- There’s no strong call to action in your marketing material
- You’re not connecting with your potential customers’ values
- The opening statement on your website is so watered-down no one connects with it
- Because you don’t stand for something
- If you don’t stand against something
- There’s nothing distinctive about your business
- There’s nothing polarizing about your business
These are some examples of reasons why potential customers may not do business with you. Have you taken the time lately to step back and examine your business? How do your potential customers see you?
Do your potential customers or clients run into some of these roadblocks when they interact with your business?
How would you like your potential customers to see you? What would you like them to think and feel when they interact with your company?
You may find it beneficial to rethink the image or brand that you’re presenting to your potential customers or clients. As a business owner, you’re responsible for how you present your business. You might be busy with the daily activities of your business, but if you don’t step back and consider what your customers are experiencing what might you be losing out on?
I encourage you to take time today or at least schedule time right now to step back and re-examine your business. Successful companies take time to reevaluate and make adjustments as needed. You can make your business more successful, but it will take you choosing to put in the time and energy to make it happen.
Photo credit: Sometimes a cute photo just totally comes in handy. Thanks, Emma Frances Logan!