Eeny, meeny, miny, moe which one do I choose. I don’t know. There are so many choices. People don’t need to choose you because there
The other day I was browsing around REI waiting for my wife who was trying on shoes. As I was looking at a coat the
Moments, they’re around you every day. At least the opportunity to create a delightful and memorable moment for your clients exists. The question is, will
Imagine a retail company running an ad with a picture of one of their jackets and the words, “Don’t Buy This Jacket”. Does that sound
Have you ever been frustrated because you don’t feel that people get the value you can provide? As a result, are you feeling pressure because
I was taking my daughter to her Drivers Ed class, well, I guess you could say she was taking me because she was driving. Anyway,
We know our story. We hear ourselves tell our story. But the audience is ever-changing. It’s imperative to get comfortable telling your story over and
Pulling into the gas station I was meet with a different feel. The attendants were dressed in white shirts, pants, and hats. It felt more
It’s hard to make strategic plans when you don’t have a strategy. Likewise, it’s hard to build your businesses brand if you don’t know yourself.
Looking at your list you see that canned corn is next. Turning up the aisle you’re soon standing in front of the canned corn. There
A lot of startup businesses have the advantage of being unique because they’re bringing an innovative idea or product to market. This makes them just
A lot of people that own a service business didn’t start their business because they wanted to build a business. But they love to do
It was a blistering hot afternoon in Adelaide, Australia as Jim Cregan pulled into a petrol station. He was about to have his first encounter
Imagine your business is in a sticky legal situation over a contract and you’re looking for a lawyer. Likely you might ask some friends business
In 2009, Joshua Glenn and Rob Walker ran an experiment called the Significant Objects Project. They purchased 100 items from thrift stores totaling $128.74. That
“Great brands are the ones that tell the best stories. Sure, good products and services matter, but stories are what connect people with companies.” –
In three words If I asked you to describe your best friend in three words, I bet that you could do it. You might use
Imagine being in an electronics store standing in front of a row of big screen TVs. How do you make your choice? Price? Size? The
It was 2002 and Snapple had hired an ad agency to help them find new ways to keep their customers engaged. During one of the
Imagine you’re 27 years old. You have one of those high paying high-tech jobs. You’re making good money. You’re not rich yet, but what about
The other day I was looking for a new water bottle, but there were so many choices. How was I supposed to decide? My primary
You’re in business because you want to help people, right? Of course, you want to make a living to. But in order for those two
The other day Kama and I were at Whole Foods. While I was waiting for her, I noticed a temporary table that was offering samples
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