I wouldn’t normally call a plumber while he’s sitting on the loo, but this one might do. Nick is the owner of The Sault’s Plumber,
Imagine being in an electronics store standing in front of a row of big screen TVs. How do you make your choice? Price? Size? The
It was 2002 and Snapple had hired an ad agency to help them find new ways to keep their customers engaged. During one of the
Imagine going over to a friend’s house for a party. You’ve been having a good time enjoying the atmosphere and conversation with friends. You’ve had
Imagine you’re 27 years old. You have one of those high paying high-tech jobs. You’re making good money. You’re not rich yet, but what about
On May 28, 2015, the Brave Software company was founded by CEO Brendan Eich and CTO Brian Bondy. They were on a mission to improve
It’s what you are on the inside that colors what you see out there. So if you don’t like what you see out there,
Virtually every day, we make quick decisions about people based on what they drive, what they say, what they wear, the music they listen to
The other day I was looking for a new water bottle, but there were so many choices. How was I supposed to decide? My primary
In our material, you will often see us referring to the right client. This is what we mean when we refer to the right client.
The car lot bloodhound Like a bloodhound closing in on a scent, the car lot sales guy made his way towards me. Nonchalantly, I asked
Newer research confirms older research: Web design affects the trust it evokes in your visitors Way back in 1999, when the internet was just a
In the Genes? It seems like some people are born with a productivity gene and others aren’t. I doubt there’s an actual gene at play
What is a pre-touch point as it relates to your business? The pre-touch point is when a customer still hasn’t interacted with your business directly.
Your content must align with the goal of your website. You need good content that is effective. Your content needs to guide visitors to follow
You’re in business because you want to help people, right? Of course, you want to make a living to. But in order for those two
Designing your website isn’t about what you like. It’s not about what everyone else is doing. You need a website that your visitors will like.
When you write content for your website, you’ve gotta think about your visitors. A fundamental principle of presenting information is considering your audience. Your visitors
Walking is In! Steve Jobs was well known for taking long walks while discussing business matters. Daniel Kahneman and Amos Tversky would hash out decision-making
If you could more deeply connect with your potential customers so they would not only buy from you but become loyal repeat customers, what would
Every page of your website needs to have a call to action. You need to design each page to lead your visitor to the next
I was talking with a client the other day about content and she was wondering how much content she should have on her website. Should
The other day Kama and I were at Whole Foods. While I was waiting for her, I noticed a temporary table that was offering samples
Traveling down a rural highway in Zambia, Africa I ran across something curious. Every five to ten miles there would be a large pull-out beside
Imagine this conversation between a CEO and his marketing director. “Hey Jim, I was just looking at our marketing reports and I see that we
It’s something that lots of business owners struggle with. And that’s talking about themselves. But your customers want to know what you can do for
Why might your website fail? This question should give you pause. What could go wrong? What might you do or not do that could cause
If you enjoy looking like every other business in your industry then, by all means, don’t read this article about how to make your service
What do you think happens when 80% of companies believe they offer a superior customer experience design yet customers say only 8% of those experiences
Imagine you’re a wealthy investor. You get a phone call at four AM from your financial advisor. He informs you that there’s this great investment
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