In our material, you will often see us referring to the right client. This is what we mean when we refer to the right client.
- The right client for you is someone who shares similar values. This means you need to put your values out there so they know what they are.
- Your right client is someone who shares a similar vision. This means you need to cast your vision so others can join you in achieving it.
- Your right client is someone who feels you get them. This means you need to understand your right client so you can speak to them in a way that is meaningful.
- Your right clients need to get you. They need to understand why you’re doing what you’re doing. That means you need to understand your why.
If you don’t know who the right client is for you, you won’t be able to connect with them. They won’t be able to choose you. They won’t be able to fall in love with you.
Make sure you take the time to understand and then get to know your right client.
When you attract the right clients, your business will change.
Imagine how your business would be different if more of your clients share your values, vision and get why you do what you do?
Attract your right client because it matters.
Photo credit: Sometimes we really need a shot of people crossing the street in Vienna or somewhere. Thanks Jacek Dylag.