Why You Should Market Smarter Not Harder
Are you a militant marketer or a savvy marketer? Do you use your brawn or your brains? Well, it’s not bad to have and use
Are you a militant marketer or a savvy marketer? Do you use your brawn or your brains? Well, it’s not bad to have and use
A lot of startup businesses have the advantage of being unique because they’re bringing an innovative idea or product to market. This makes them just
I’ve come to realize one thing that has led to a lot of frustration in my life has been setting goals. I know there’s a
Stop and think about this statement. What we have is often a reflection of how we view the world. It’s the concept of how the
“Try honestly to see things from the other persons point of view.” – Dale Carnegie It’s easy in the busyness of life for you and
A lot of people that own a service business didn’t start their business because they wanted to build a business. But they love to do
I don’t know Have you ever run into a situation where you didn’t know the answer? Of course you have; we all have. The power
The Number One Secret I believe the number one secret to dealing with a narcissist is empathy. Why? Because it will change how you relate
I hope you know helping your clients solve their problems is critical. It’s what makes you valuable. And when you do it in your own
How many product descriptions have you read that actually elicit an emotion? In fact, most promotional material tends to focus on information. But how many
I love discovering brands that get it. What are they getting? Being real and having a personality so they can attract their tribe. I ran
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos How
The Story is Told The story is told of a day when Sherlock Holmes and his assistant Watson, went camping. Sometime in the middle of
Leaders are Not Born Vince Lombardi the great NFL Green Bay Packers head coach of the 1960’s said, “Leaders are made, they are not born.
It’s a Journey In our culture, we tend to worship success and achievement, but what I believe most people fail to realize is that success
My wife, Kama, and a couple of our daughters were starting to work on a puzzle this past weekend. While they were slaving away, I
Being busy doesn’t equal creating value. It’s easy to be busy. Maybe we stay busy to avoid the hard thing. Maybe we’re tired and can’t
Imagine you’re a business owner working on improving the copy on your website. You find yourself struggling and wishing you could have some help. You
I’m currently rereading the chapter on persistence in Napoleon Hill’s book, Think & Grow Rich. It’s got me thinking again about the difference between those
It was a blistering hot afternoon in Adelaide, Australia as Jim Cregan pulled into a petrol station. He was about to have his first encounter
Referral marketing has been around for years, but it’s harder to manage when your company grows. Yet some companies that focus on referrals find that’s
Extraordinary Steve Jobs was an extraordinary innovator who was able to leave a dent in the universe. Below you will discover seven lessons from his
How are you treating cleint loyalty? Are you playing the long game or trying to grab all you can today? There are lots of tricks
Imagine your business is in a sticky legal situation over a contract and you’re looking for a lawyer. Likely you might ask some friends business
In 2009, Joshua Glenn and Rob Walker ran an experiment called the Significant Objects Project. They purchased 100 items from thrift stores totaling $128.74. That
There are a couple of devilish ideas that have infiltrated the minds of many business owners. It goes something like this; if more people knew
About 700 women die from complications during childbirth every year in the United States. Another 50,000 women suffer serious complications. This makes the United States
“Great brands are the ones that tell the best stories. Sure, good products and services matter, but stories are what connect people with companies.” –
In three words If I asked you to describe your best friend in three words, I bet that you could do it. You might use
A Different Approach Most of us think about profits like this: Sales – Expenses = Profit. Now, consider this approach: Sales – Profit = Expenses.
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