It was a blistering hot afternoon in Adelaide, Australia as Jim Cregan pulled into a petrol station. He was about to have his first encounter
Referral marketing has been around for years, but it’s harder to manage when your company grows. Yet some companies that focus on referrals find that’s
Extraordinary Steve Jobs was an extraordinary innovator who was able to leave a dent in the universe. Below you will discover seven lessons from his
Imagine your business is in a sticky legal situation over a contract and you’re looking for a lawyer. Likely you might ask some friends business
There are a couple of devilish ideas that have infiltrated the minds of many business owners. It goes something like this; if more people knew
“Great brands are the ones that tell the best stories. Sure, good products and services matter, but stories are what connect people with companies.” –
A Different Approach Most of us think about profits like this: Sales – Expenses = Profit. Now, consider this approach: Sales – Profit = Expenses.
I wouldn’t normally call a plumber while he’s sitting on the loo, but this one might do. Nick is the owner of The Sault’s Plumber,
It’s what you are on the inside that colors what you see out there. So if you don’t like what you see out there,
In the Genes? It seems like some people are born with a productivity gene and others aren’t. I doubt there’s an actual gene at play
What is a pre-touch point as it relates to your business? The pre-touch point is when a customer still hasn’t interacted with your business directly.
You’re in business because you want to help people, right? Of course, you want to make a living to. But in order for those two
Walking is In! Steve Jobs was well known for taking long walks while discussing business matters. Daniel Kahneman and Amos Tversky would hash out decision-making
If you could more deeply connect with your potential customers so they would not only buy from you but become loyal repeat customers, what would
I was talking with a client the other day about content and she was wondering how much content she should have on her website. Should
The other day Kama and I were at Whole Foods. While I was waiting for her, I noticed a temporary table that was offering samples
Traveling down a rural highway in Zambia, Africa I ran across something curious. Every five to ten miles there would be a large pull-out beside
Imagine this conversation between a CEO and his marketing director. “Hey Jim, I was just looking at our marketing reports and I see that we
It’s something that lots of business owners struggle with. And that’s talking about themselves. But your customers want to know what you can do for
If you enjoy looking like every other business in your industry then, by all means, don’t read this article about how to make your service
What do you think happens when 80% of companies believe they offer a superior customer experience design yet customers say only 8% of those experiences
Imagine you’re a wealthy investor. You get a phone call at four AM from your financial advisor. He informs you that there’s this great investment
You’ve probably heard of Apple Music, Pandora, and Spotify. Have you heard of the music streaming service Tidal? Tidal is a music service that put
The other day, our oldest daughter headed out to sing at a gospel event. A few minutes later, the phone rang. She’d gotten just a
We live about a mile and a half off the pavement and down a dirt road. We share the road with about 20 other homes.
In 2004, Howard Wein moved to Philadelphia to help launch a new restaurant. The goal was to create a new high-end steakhouse. The name they
I was sitting in an airplane waiting for the rest of the passengers to board when the plane was struck by lightning. An announcement was
Have you ever gotten all the way through the sales process to only hear, “I’ll think about it”? What might it take to move from,
The real answer might be a little different than you think. Just for the sake of ease of discussion here, let’s look at some common
In the 1970s Schlitz beer was the number two beer right behind Budweiser. Today, it’s hard to find. In advertising and branding evoking emotion is