The Three Word Test
In three words If I asked you to describe your best friend in three words, I bet that you could do it. You might use
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In three words If I asked you to describe your best friend in three words, I bet that you could do it. You might use
I wouldn’t normally call a plumber while he’s sitting on the loo, but this one might do. Nick is the owner of The Sault’s Plumber,
Imagine being in an electronics store standing in front of a row of big screen TVs. How do you make your choice? Price? Size? The
Imagine going over to a friend’s house for a party. You’ve been having a good time enjoying the atmosphere and conversation with friends. You’ve had
Imagine you’re 27 years old. You have one of those high paying high-tech jobs. You’re making good money. You’re not rich yet, but what about
In our material, you will often see us referring to the right client. This is what we mean when we refer to the right client.
You’re in business because you want to help people, right? Of course, you want to make a living to. But in order for those two
The other day Kama and I were at Whole Foods. While I was waiting for her, I noticed a temporary table that was offering samples
Traveling down a rural highway in Zambia, Africa I ran across something curious. Every five to ten miles there would be a large pull-out beside
If you enjoy looking like every other business in your industry then, by all means, don’t read this article about how to make your service
The other day, our oldest daughter headed out to sing at a gospel event. A few minutes later, the phone rang. She’d gotten just a
In 2004, Howard Wein moved to Philadelphia to help launch a new restaurant. The goal was to create a new high-end steakhouse. The name they
I was sitting in an airplane waiting for the rest of the passengers to board when the plane was struck by lightning. An announcement was
The real answer might be a little different than you think. Just for the sake of ease of discussion here, let’s look at some common
In the 1970s Schlitz beer was the number two beer right behind Budweiser. Today, it’s hard to find. In advertising and branding evoking emotion is
“Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and
Not long ago I was helping a older and successful internet service company create a new website to showcase their work. We were trying to
Have you ever wondered if colors really do make a difference when it comes to logos? Or how about font choices, whether they were a
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