Keep Your Brand Authentic

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Keep Your Brand Authentic

“Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.”

—  Richard Branson

If you want people to connect with your brand, be authentic. That means be real. Show your flaws. Speak the way you speak. Take a stand for something which means you take a stand against something. People need to feel that they share values with your company. Feeling a sense of shared values allows people to connect with you.

In order the share values with some people you have to turn others away. You can not share values with everyone and expect to create a strong brand.

The more you craft your brand around your customers lives the more they will feel that you get them. The more you get them, the more they get you. That’s a good situation for both of you.

Your customers want you to demonstrate that you know why they are buying from you. They want to know that you understand how your products shape their lives and the stories they tell themselves.

The best way to create a brand that connects with customers is to be yourself. Your best customers will connect with you. These people will get your brand. They will sense you are being real and authentic with them.

Is your brand portraying an idealized unreal image? If so it’s time to get real and rebrand your company. Get real with yourself so you can be real with your customers.

Trevor Wilson

Trevor Wilson

Trevor is a love-focused branding specialist helping our team constantly fine-tune our obsessions. He’s a passionate learner and teacher, distilling over 100 industry-related books a year into digestible bits that make Smitten’s client projects more powerful every day.

Want to discuss? We're all ears.

Wishing people could fall in love with your business faster, easier and deeper?

We're obsessed with this kind of stuff. Pretty much it's all we think about. There's a possibility we might be available to help you.

About This Little Agency: Back in 2007, in a little town on the southern border of Washington State, Trevor and Kama Wilson braved the naysayers saying it was absurd to try to earn their full-time income together online. Despite criticism and even moving into a single car garage for awhile so they could pursue their dream, they worked unearthly hours, studied endlessly, made costly mistakes, and figured out how to make their entire income online. After successfully running 700 websites (and living entirely and well off the profits), they opened Smitten (formerly Peppermint) to use their inborn, honed obsessions for alluring design, captivating content and personable branding to help other business owners get more ❤ too. 

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