Everyone who owns a small business wants to be on Google’s front page, and every small business needs to have a strong, long-lasting marketing strategy in order to keep up with the rest of the world. However, there are still some small businesses out there who have yet to pick up the pace with updating their websites. One of the best ways to get their small business website noticed is by having a blog, yet surprisingly there are still some owners out there who have no idea how to use it to their advantage.
Online marketing has proven time and again in our day and age as a best, if not the best, means of promoting a small business and increasing new customer clientele. However, when it comes to blogs, some small businesses procrastinate to no end on creating a blog and adding new content…and then they ask why their small business website is not even close to being on Google’s top rankings, or why they don’t have as many customers as their competition.
Needless to say, these five excuses are what they’re saying as to why they don’t have a blog yet…and why their small business websites are, in fact, being damaged as a result.
“I’m too busy to add content to my blog.”
There is a big difference between the small business websites being tweaked and fine-tuned all the time versus the sites that clearly have had little to no time spent on them – and it shows.
Fortunately, getting help to create content on a frequent basis is easy. Freelance writers are always online to help anyone and everyone with their blogs – so long as the small business owners know what to write about, of course. Having help is always a benefit, especially if someone is really good at ideas but have little to no time to actually make them into blog posts.
“I don’t understand the point of having a blog in the first place.”
As previously mentioned, updating content on a regular basis is actually a great way to get noticed; it tells the users looking up the small business website that the owner is available on a daily basis and is always making sure their website is in top-notch shape. It’s a great way to help people and possibly potential customers.
“I don’t know what to write about.”
Doing research is key. The Internet is a huge, wonderful, and yes even strange place to find ideas for what to write about, whether it’s a blog post that’s really inspiring or if the owner is passionate enough about their services so much they just want them to be known to the rest of the world.
“Who’d want to read it if there’s already blogs about the same thing?”
Not everyone thinks the same about topics! And everyone has a different style when it comes to expressing their ideas and knowledge. One small business website may feature a blog about traveling in their local community, but there are all kinds of ideas about their location’s culture and lifestyle they have yet to tackle, or they only focus on a certain aspect of traveling while a different small business can offer similar, though different, information.
“What in the world IS a blog?”
For those starting out with their small business website, a blog is basically specific type of website where one can post their ideas, news articles related to their current location, links to other websites, and more. Everyone has one, everyone wants the world to know about what they have to say, and the Internet is the best place to start.
We can give you some pointers on how to use a blog to your best advantage. And…if you don’t have time, we can help you keep your blog running while you run your business. Smitten is cool that way! 🙂 Go ahead, send us a note or give us a call.
Source: Doug Hay & Associates