What You Need To Know About Color And How It Impacts Your Website

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Do you realize how much color impacts you? You may have noticed how most fast food restaurants have red, orange and yellow colors primarily. If you haven’t, now you can look for them!) That’s because those colors help them sell more food all because you are affected by color. In fact, one study showed that 84.7 percent of consumers say that color impacts their buying decisions!

Therefore your website needs to use colors that set the tone and convey the message you intend. Wrong colors equals wrong message, hurting your bottom line. So when 60 to 90 percent of a customer’s initial impression is based on color alone, you should take that to heart.

In Kama’s article “3 Website Mistakes That Small Business Owners Make,” we give one example of how an appropriate color can be determined by knowing your target customer.

Another key point to keep in mind is that while colors can’t make people feel a certain way, colors can portray attitudes that impact a person’s buying experience. So if you want to express courage and excitement then go with RED. If you’d rather portray elegance and dignity go with PURPLE.

Read over the following graphic to educate yourself in the mysteries of color and how the color(s) of your website impact your audience.

Color Theory: What People Really Think [Infographic]

Very interesting to note how age can impact what colors people prefer. If you find that the colors on your website aren’t aligned with your primary audience get in touch with us via our Contact page. We’ll help you decide how you could better align your website with the needs of your target audience.

Trevor Wilson

Trevor Wilson

Trevor is a love-focused branding specialist helping our team constantly fine-tune our obsessions. He’s a passionate learner and teacher, distilling over 100 industry-related books a year into digestible bits that make Smitten’s client projects more powerful every day.

Want to discuss? We're all ears.

Wishing people could fall in love with your business faster, easier and deeper?

We're obsessed with this kind of stuff. Pretty much it's all we think about. There's a possibility we might be available to help you.

About This Little Agency: Back in 2007, in a little town on the southern border of Washington State, Trevor and Kama Wilson braved the naysayers saying it was absurd to try to earn their full-time income together online. Despite criticism and even moving into a single car garage for awhile so they could pursue their dream, they worked unearthly hours, studied endlessly, made costly mistakes, and figured out how to make their entire income online. After successfully running 700 websites (and living entirely and well off the profits), they opened Smitten (formerly Peppermint) to use their inborn, honed obsessions for alluring design, captivating content and personable branding to help other business owners get more ❤ too. 

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