3 Website Mistakes That Small Business Owners Make

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You’ve put blood, sweat, and tears into starting and growing your business. Now that you’re ready to develop the most critical component to your marketing and branding efforts—your website—how can you ensure your success?

When it comes to web design, one seemingly small item can make or break turning a visitor into a potential customer. Here are a 3 common mistakes that you can avoid when you design your site or hire a web design company to design it for you.

1. Missing a clear call to action.

While it may seem like your website should just exist to list all your services and products, that actually isn’t true. A successful website will drive your visitors to take specific actions. It may be that you want potential customers to call you, fill out a form, get on a mailing list, order a product, or request a free download. No matter what it is, you need your visitors to take action based on visiting your site.

Successful small businesses have websites with clear calls to action.

2. Going with personal preference over what is captivating to your target audience.

While a clear call to action is probably the number one most important piece to your website, a close second is designing your website for your target audience. You may love beige, blues and photos of sailboats, but if your target audience is women ages 18-30, you might find that a more youthful selection of colors and imagery is necessary.

Your business website is not there to make you happy. It’s there to help you connect with your potential customers in a way that is meaningful and attractive to them.

Successful small businesses have websites that put their target audiences preferences over their own.

3. Choosing a web designer by price

Strange as it may seem, landing a great “deal” for a web design isn’t in your best interest. There are thousands of people who call themselves designers and are willing to build websites for pennies on the dollar, but they don’t have a clue about what needs to happen to make you an online success.

Your website is one of the biggest impressions you give about your business, so it needs to be as professional as you are. If you don’t invest in high quality design, layout, and copywriting, you’re writing a check to make less profit. And no smart business owner wants to do that.

Successful small businesses realize that a website is an investment in business growth, so they choose their web designers by quality and experience, not by price.

Kama Wilson

Kama Wilson

Kama Wilson is a designer and web design strategist. She's also the one that manages Smitten. Her biggest obsession isn't in the managing though. It's in crafting transformations that allow people to fall in love with her clients' businesses.

Want to discuss? We're all ears.

Wishing people could fall in love with your business faster, easier and deeper?

We're obsessed with this kind of stuff. Pretty much it's all we think about. There's a possibility we might be available to help you.

About This Little Agency: Back in 2007, in a little town on the southern border of Washington State, Trevor and Kama Wilson braved the naysayers saying it was absurd to try to earn their full-time income together online. Despite criticism and even moving into a single car garage for awhile so they could pursue their dream, they worked unearthly hours, studied endlessly, made costly mistakes, and figured out how to make their entire income online. After successfully running 700 websites (and living entirely and well off the profits), they opened Smitten (formerly Peppermint) to use their inborn, honed obsessions for alluring design, captivating content and personable branding to help other business owners get more ❤ too. 

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