Why is content marketing king? What makes content rule with a powerful hand when used in marketing? Well, because content is what people need to understand what you offer. Content marketing is nothing new; it’s has just taken a turn in the digital age. Today. your content can be everywhere if you put it out there. You can build your brand, educate your customers and reel in new customers using avenues like, blogs, articles, videos, whitepapers and infographics.
Take a few minutes to read over the following and see the trends in content marketing and how you can better leverage it in your business.
Email campaigns and newsletters are some of the bigger uses for content marketing. Keep this in mind as you pursue your marketing endeavors. And of course, keep Smitten in mind when considering your website and it’s role in your online strategy. A beautiful use- friendly site goes a long way toward projecting a professional trustworthy feeling to your potential customers.