Content is what drives the web and it’s what can help drive people to your website or business. The question is…how does it affect your search engine rankings? For one, websites with blogs have 434% more pages indexed on average. What does that mean for you? It means that if you have an active blog, the content of your website is more likely to show up in search results. When a potential customer searches for something related to some content on your website, there is a greater change that they will find your material.
When your potential customers find you on the web, it’s like generating a lead. That is why companies with active blogs generate 97% more leads via the web then those that don’t. In addition, 61% of consumers feel better about a company that has a blog. Read over the following to grow your understanding of using content to market your business.