The most persuasive people convince us incrementally-not by trying to change us, but by reminding us who we are. – Bernadette Jiwa
Nobody likes to be changed. Nobody likes to be forced into a decision. We prefer to feel in control. We like to feel it was our decision. We like to feel our choices are a reflection of who we are. We enjoy the feeling of being consistent with our values.
If you want me to consider what your company offers, remind me of who I am. Remind me of what my values are. Remind me of what I’m looking for.
Engage me by showing me how engaging with your business will enable me to become more of who I want to be.