Every page of your website needs to have a call to action. You need to design each page to lead your visitor to the next step. The specific call to action will depend on the nature of your page and website. Here are 3 calls to action that work on virtually every site.
Get Started Today
It’s important that you have a visible call to action on every page. For pages that aren’t directly related, still offer a call to action. You can place your call to action in a sidebar, or on the top nav. Having it visible keeps reminding people the step is still waiting.
You need to tell people what the next step is. Then you need to tell them to take that step right now. By adding a time element, it creates urgency. Use phrases like, “get started today,” or “click here now”. Use any phrase that will encourage your visitors to take action now.
Contact Us
Your visitors need to be able to contact you. In fact, you should encourage them to communicate with you. Put your phone number or email address in the header and footer of your site. This makes it easy for visitors to reach you. Also, have a link to your contact page accessible in your header and footer.
You want to make it as easy as possible for your visitors to get in touch with you. At a minimum, provide contact via email. You can also use phone, mailing address and chat options. Encourage them to interact with you via the social media platforms you use.
Bottom line, you want your visitors to be able to contact you.
Tell Us How We’re Doing
You might not think of asking for feedback as a call to action, but it is. You can encourage your visitors to fill out a free survey. The reason for the survey is to learn more about how you can serve them. You could even offer a time-limited coupon as an incentive for filling out your survey.
Provide a link on all your pages that direct visitors to your survey page. Use the information you learn to improve your business.
Conclusion
Use action words in your calls to action. Keep your calls to action short. Use words that highlight the benefit your visitor will receive from the next step. Use words like “get,” “enter,” “try” and “enjoy.” Use words with emotion if they fit in the context of the next step.
If you haven’t implemented calls to action on your site, get started today. (That was a call to action, btw. 😉 )
We love this photo by Mattias Olsson