Moments, they’re around you every day. At least the opportunity to create a delightful and memorable moment for your clients exists. The question is, will you take the time to create them. Here’s a simple example from a recent shopping trip.
Trader Joe’s offers a simple moment of delight by creating a bag for the holiday’s that creates a bright spot in the day of its shoppers. Yes, it takes a little extra effort but it’s part of what makes Trader Joe’s stand out and why I like shopping there.
As you can see they don’t need to be big moments. Small moments of delight that are in line with your brand will go along way to attracting and retaining your ideal clients.
What can you do to create more moments of delight for your clients?