Why You Should Market Smarter Not Harder

Are you a militant marketer or a savvy marketer? Do you use your brawn or your brains? Well, it’s not bad to have and use both, but there is no need to work hard when you can work smarter! Let’s compare and contrast the the brawn vs. brains approach to marketing. You might notice that one approach takes a little more thinking up front and uses analytics to make decisions about marketing, but notice the payoff.

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